The new Bad Boys 4 The film, starring Will Smith and Martin Lawrence, is well on its way to making a profit after its box office success.
Bad Boys: Ride or Die launched at the box office in June as an instant global phenomenon. This came shortly after a historically low Memorial Day weekend in which Furiosa: A Mad Max Saga fell short of expectations with a three-day domestic opening of $26.3 million.
With box office as volatile as ever in 2024, Bad Boys 4 is a glimmer of hope, especially for a 29-year-old franchise.
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How much has Bad Boys 4 grossed at the box office so far?
Bad Boys: Ride or Die exploded into theaters with a strong opening weekend in domestic theaters, grossing $56.5 million and beating industry forecasts.
This latest installment in the beloved franchise has continued to captivate audiences around the world, grossing $169 million domestically and an impressive $168 million internationally to date, for a worldwide total of $337 million.
2020s Bad boys for life currently holds all of the franchise’s box office records with $206.3 million domestically and $220.2 million internationally ($426.5 million worldwide).
At the current rate Bad Boys 4 will not earn as much as the third installment, but should exceed Bad Boy IIThe worldwide total is $273.3 million.
How Bad Boys 4 can be profitable
For a summer film like Bad Boys 4 To be profitable, the company generally needs to generate at least twice its production budget worldwide.
This calculation includes considerable marketing costs, which are often less transparent than the production costs themselves.
In addition to box office revenue, all theatrical releases ultimately generate “waterfall” income from subsequent digital sales, video-on-demand subscriptions and future television rights.
The good news for Columbia Pictures and Sony is that this trickle-down effect of ongoing profits may not be necessary for Bad Boys 4 to make a profit.
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Will “Bad Boys 4” be profitable for Sony Pictures?
Due to its promising box office results Bad Boys 4 will likely be profitable for Sony Pictures. Here are the budget, box office numbers and expected revenue to prove it.
2020s Bad boys for life proved to be extremely profitable and was able to prevent the worldwide cinema closures due to the COVID-19 pandemic.
This unique success in early 2020 made it the highest-grossing film of the year in the United States. Even without the COVID-19-affected records, it became the third highest-grossing January release of all time.
While Bad Boys 4 may not have set as many annual records, but it’s still poised for great success. Given the $100 million production budget, there’s no doubt the studio will cash in on its box office returns (on track to over $300 million).
So far in 2024 Bad Boys 4 is the sixth most successful film at the domestic box office, surpassing films such as A Colt for all occasions And Ghostbusters: The Ice Cold Empire.
Based on its promising start, Bad Boys 4 is well on its way to earning less than Bad Boys 3 in theaters, but is expected to bring the studio a net profit of between $50 and $100 million.
Bad Boys: Ride or Die is now in cinemas.
